The Dual Income Working Family mailing list allows marketers to reach consumers who are looking to purchase products at value-based and discounted prices for household necessities.  The household of these consumers are both head of household working adults to bring income for the need of their families for everyday living.  These households are in need of a variety of products and services including clothing, food, housing, and health insurance.

This list is comprised of hard working consumers who live in households with dual incomes.  These households require the necessities and strive to send their children to college, keep a roof over their head, and go to the grocery store to buy nutritious food and enjoy shopping for friends and family on special occasions such as birthdays and anniversaries and look for value and bargains.  These individuals and families also need transportation to work, medical insurance, and phone services.   They enjoy affordable entertainment, often own pets, and enjoy gatherings with friends and family.

These consumers stretch their dollar and purchase products and services including internet, cable, cell phones, education, energy assistance, cable services, utilities, rent, and vehicle or homeowners insurance.  These consumer households are open to marketing offers from colleges, internet and cable providers, cell phone services, health, vehicle and home owners or renters insurance.  They will be open to offers form solar companies, car dealerships, clothing and jewelry retailers, home supply stores, jewelers, furniture stores, grocery stores, thrift stores, supermarkets, apartment complexes, and clothing retailers.  Anything to run a household smoothly.