SELECTS

The Dog Lover's Publication and Product Buyers list reaches pet owners who have made two or more purchases of magazines or books dedicated to the health and happiness of their dog or puppy. These pet magazine subscribers and book purchasers seek articles and product reviews to make informed decisions on caring for their canine companions. They have the purchasing power to buy services and products ranging from dog grooming to dog houses.

The audience in this list is comprised of men and women who are animal lovers and have one or more dogs or puppies in the household.  Known as “man’s best friend”, dog owners enjoy the companionship of several breeds including Irish Setters, Golden Retrievers, Labs, Great Danes, Pekinese, Chihuahuas, German Shepherds, hounds, and more. Dogs are always eager to please their owners, provide protection around the house and yard, and enjoy endless play. Dogs and puppies play games of fetch with Frisbees, go for walks with their owners, and accompany the owners when out for a drive. The consumers in this list purchase both digital and print issues of their favorite pet publications. They seek informative topics from experts regarding dog care as well as light-hearted pet stories, how-to guides, and cute dog photos. Dog lovers are also generous individuals who donate their time and money to help support local shelters and favorite animal welfare causes.

Along with publications, these consumers purchase dog-related merchandise and products including pet food, dog treats, sweaters, dog brushes, pet carriers, collars, leashes, harnesses, feed bowls, flea and tick control, pet beds, pet medications, toys, dental care, nail clippers, vitamins, and supplements. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, catalogs, e-commerce sites, infomercials, mobile marketing campaigns, and email or direct mail marketing.

Dog Lover's Publication and Product Buyers are responsive to marketing offers from retailers, veterinarian service providers, pet product suppliers, pet groomers, book publishers, kennels, doggie daycares, animal welfare charities, shelters, clubs, credit card issuers, and direct mail and email marketers.