The DIY Kid's Home Craft Buyers mailing list allows marketers to target consumers who make at least 3 purchases a month of a variety of arts and crafts kits and supplies for toddlers, tweens and teens. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase products ranging from a potholder for mom to jewelry making kits.

This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are parents, grandparents, friends, and teachers who buy craft supplies for a child’s birthday, the classroom, and to spur a child’s creativity with a DIY project. Young children start with simple crafts like stringing a macaroni necklace, sewing a puppet or making a holiday greeting card. Older children tackle bigger projects like scrapbooking, model building, pottery, stained glass, woodworking, ceramics, crochet and needlepoint. Crafts improve cognitive thinking, imagination, dexterity and more… all while having fun.  Craft projects are found in homes, schools, and child care centers to help a child build confidence, learn patience and take pride in something they created themselves.  The consumers in this list spare little expense when it comes to purchasing crafts for a child’s entertainment and development.

Craft industry stats and trends:

• Consumers spend approximately $1 billion annually on crafts and supplies
• Over 15 million households have children living at home
• Women typically drive 70-80% of all consumer purchasing
• Buyers shop online, catalogs, big box stores, and arts and craft retailers

CRAFT SUPPLIES PURCHASED:Glitter, scissors, sequins, crayons, colored markers, paint brushes, glue, sewing needles, card stock, ink, art pens, stencils, stickers, stamp pads, rubber stamps, lace, ribbon, fabric, felt, canvas, scissors, glue, craft sticks, appliques, yarn, beads, easels, bric-a-brac, paint by number sets, and aprons.

MAILING LIST IS IDEAL FOR: retail stores, arts and crafts outlets, hobby stores, fabric stores, DVD and movie suppliers, credit card issuers, youth organizations, children’s healthcare providers, insurance agencies, children’s craft book and magazine publishers, and more.