The Discovery Boys Group targets consumers who have made 3 or more purchases of products designed with boys in mind. This audience is responsive to marketing offers that help their sons and grandsons be successful in school, enjoy sports, appreciate music and more. They purchase products ranging from clothing to baseball gloves to give their child everything he needs growing up.  

This Group puts marketers in touch with parents, grandparents and family members who purchase merchandise for a male child.They purchase boys products for various occasions like holidays and birthdays. Boys are active in school functions, football and baseball, band, robot building and helping dad with repairs around the house. These prospects are of all ages and income levels, have 1 or more children in the household, and are engaged in activities like little league. They buy goods from department stores, specialty retailers, online catalogs and big box discount stores. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Boy’s products purchased: clothing, footballs, baseballs, swim trunks, toy trucks, bicycles, action figures, grooming supplies, comic books, footwear, tools

Receptive to offers in: lifestyle and parenting magazines, videos and games, sports equipment, outdoor toys, pool toys, educational games, footwear, foods and beverages, wallets, cologne

List Purchasers: publishers, children’s bedroom furnishers, apparel providers, event coordinators, electronics providers, summer camp coordinators, schools, family restaurants, boys clubs, parks and rec, insurance providers, healthcare providers, financial advisors, event coordinators and credit card issuers