SELECTS

1,423,949	Total Universe / Universe Rate	$95.00/M
	6 Month Recency	+ $10.00/M
	1 Month Recency	+ $25.00/M
	3 Month Recency	+ $15.00/M
	Email Addresses	$175.00/M

Consumer Trends Turning 65 Masterfile reaches direct response buyers who are turning 65 this year and who have made two or more offline or online purchases of a variety of products. These shoppers have purchased items from health products, collectible and novelty items, garden products, home décor, children’s products, clothing, accessories, beauty products, crafts, to electronics, and more. Selectable by month and year of birth, this list is ideal for a variety of age specific offers.
  
These active baby boomers embrace turning 65. They have a renewed sense of confidence and new-found freedom and look forward to having the opportunity to do things they’ve long dreamed about but never had the time.  Health, finance, relationships, and personal enrichment are part parcel of an active and rewarding life after 65. Many are retired, some have a part time job or volunteer. They look forward to spending time with grandkids, having extra time to travel, taking continuing education courses, reading, learning a new sport, or taking on a new hobby.

 

Median Net Worth - $110,000

Median Household Income - $25,000

56% are Married

73% have at least a high school diploma

81% Own their own home

 

This data is sourced from SKU level purchasing transactions making this a powerful and responsive list for direct marketers. Selectable by product line, purchase amount, gender, and recency this file is a dynamic and responsive direct mail list.

 

Product Categories:

Collectibles

Novelty Items

Sewing Products

Health & Beauty Products

Weight Control

Sporting Equipment

Children’s Apparel

Children’s Toys

Appliances

Automotive

Bath

Cosmetics

Crafts

Domestics

Electronics

Food

Furniture

Games

Garden

Gifts

Health Products

Home Decor

Home Office Supplies

Household Hardware

Jewelry

Kitchen Items

Magazines

Medical Supplies

Men's Clothing

Outdoors Equipment

Patio Products

Pet Supplies

Pool

Religious Items

Tools & Equipment

 

This list is ideal for age specific campaigns, consumer publications, catalogs, fundraising, credit card, and insurance offers.