SELECTS

The Comprehensive Health Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, and related products dedicated to overall physical, mental and emotional health and wellbeing. They seek publications that provide information on topics ranging from stress relief to treating flu symptoms. They have the purchasing power to buy a variety of publications and products including health and fitness magazines and natural supplements.

This group of individuals purchase print and digital medical books and publications that focus on health care, fitness, nutrition, diet, disease prevention, stress reduction, relaxation, memory enhancement, self-help, and meditation. They are health conscious men and women who are proactive about managing their health as well as their children. They want information on new medical technologies, new pharmaceutical developments, and alternative medicines. They read publications on medical research, acupuncture, chiropractic procedures, overcoming addiction, relieving headaches, controlling their asthma, and treating arthritis pain. These consumers see their doctors and take their children to the pediatrician for annual check-ups, routine lab work, x-rays, MRIs, and to have prescriptions filled. They choose healthy lifestyle choices like living tobacco free, exercising, practicing good hygiene, getting plenty of rest, and preparing healthy meals.

Along with books and magazines, consumers in the Comprehensive Health Publication and Product Buyers list purchase related-medical products like over-the-counter and prescription medications, heating pads, aspirin, lotions, hearing aids, eye glasses, contact lenses, dental care, inhalers, lozenges, glucose kits, fitness apparel, treadmills, weight loss products, cookbooks, electronic cigarettes, first aid kits, blood pressure monitors, and knee or back braces. They buy products through offline and online multichannel sources like book stores, catalogs, e-commerce sites, retail and wholesale drug stores, infomercials, and direct mail marketers.

Comprehensive Health Publication and Product Buyers are responsive to marketing offers from retailers, direct mail and email marketers, fitness and healthcare publishers, credit card issuers, pharmaceutical providers, health care providers, gyms, spas, and medical supply providers.