The Century Furniture Shopper Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of home furniture to make their residences comfortable and functional. These consumers purchase products ranging from daybeds to bookcases to accessorize and furnish any room in the house. The furniture and accessories industry is estimated at over $30 billion and consumers want diverse styles of furniture including log, rustic, metal, Victorian, modern and contemporary. This masterfile puts marketers in touch with consumers who have the disposable income to buy products like ottomans, dressers, couches, coffee tables and stools. They want their house to feel like a home and buy furniture that reflects their style and personality. They shop for furniture at retail stores, office furniture outlets, warehouse showrooms, and special furniture shops. Types of furniture in high demand include: cabinets, shelves, kitchen furniture, bathroom furniture, outdoor and garden, children’s furniture and home office. Many consumers need additional space for their belongings and purchase trunks, portable closets, and coats racks for extra storage.

This masterfile is comprised of data lists filled with consumers who are:

• Existing homeowners and renters looking to upgrade
• Collectors
• Gift Buyers
• Single, married, households with children

Product Selections: (+$15/M)

Bedroom (excluding beds)

Cushions

Footstools/Ottomans

Media

Men’s Valets

Mirrors

Stools

Trunks/Chests

Blanket/Quilt Racks

Couches/Sofa/Daybeds

Stands

Storage

Tables

Upholstered Chairs

Case Furniture

Chairs

Covers

Desks

Luggage Racks

Beds/Daybeds

Folding Furniture

Furniture- General

Portable Sports Seating

Benches

Bookcases

Magazine Racks

Portable Closets

Shelving

Cars

Coat Racks

Easels

Indoor

Serving Pieces

MAILING IS IDEAL FOR: Retailers, credit card issuers, bed and bath stores, interior designers, financial institutions, landscapers, home and garden, handymen, HVAC providers, storage and organization suppliers, furniture movers, home decor providers, and catalogers.