The Bubble Time Buyers mailing list allows marketers to target consumers who make at least 3 purchases a month of bath and shower accessories for babies, toddlers and tweens. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase themed bath merchandise like princess themed bath rugs, towels and bath mats. 

This consumer audience is comprised primarily of parents, grandparents, friends and family who purchase themed children’s merchandise to accessorize a child’s bathroom in matching decor and grooming products. They purchase multiple products to complement a girls or boys’ bath in themes such as floral, mermaid, unicorn, butterfly, fish, train, monster truck, comic book hero, sports, pirate, and more. Purchasers of themed products want their child’s bath to be coordinated and depict their child’s personality. They purchase the bath items separately or give a themed gift basket at birthdays and holidays. The consumers in this list spare little expense when it comes to indulging children in bath products designed for play, grooming and decor.

Industry stats and trends:

• Supermarket sales alone of baby bath products reach over $30 million annually
• There are over 40 million US households with children aged 0 to 9
• Women typically drive 70-80% of all consumer purchasing
• Buyers shop online, thrift stores, big box stores, and specialty retailers

THEMED BATH PRODUCTS:bath toys, shampoos, conditioners, body wash, towel sets, clothes hampers, towels, bathrobes, sponges, toothpaste, shower curtains, toothbrushes, bubble bath, wall art, wall paper border, decals, toilet seat covers, and gift baskets. These buyers also purchase children’s products like puzzles, games, electronics, balls, bicycles, dress-up costumes, skateboards, walkers, building sets, and plush toys.

MAILING LIST IS IDEAL FOR: retail stores, apparel providers, toy manufacturers, bed and bath suppliers, arts and crafts suppliers, personal care providers, DVD suppliers, credit card issuers, preschools, healthcare providers, insurance agencies,  children’s book and magazine publishers, and more.