SELECTS

The Beer Essential Buyers list targets consumers who have made 3 or more purchases of beer, beer brewing equipment and drinking accessories to enjoy a cold brew. These consumers are responsive to marketing offers for food and beverages, barware and party supplies. They purchase products ranging from cold storage to beer steins to drink lagers, ales, malt liquors, and craft beers.

This list puts marketers in touch with consumers and home brewers who enjoy a beer at a barbecue, watching a football game, entertaining friends, or just relaxing on the patio. Domestic and import beers can be purchased in 6 packs, cases, and pony kegs for personal consumption, to entertain guests or give as gifts. They purchase accessories like mugs and collectibles to display in the man cave. Many beer drinkers like to craft their own brews and get the necessary equipment to start production. This audience also enjoys other alcoholic beverages like wine, champagne, and distilled spirits. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Beer products purchased: ales, malt liquors, lagers, pales, IPAs, bottle cap openers, mugs, steins, beer glasses, taps, growlers, home brew kits, beer foaming stones, beer holders, beer caddy, tumblers, pint glasses, and barware

Receptive to offers in: lifestyle magazines, ice chests, refrigeration, storage, beer-themed decor, snacks, outdoor entertainment, barbecue supplies, party supplies, themed apparel, outdoor kitchens

List Purchasers: publishers, specialty retailers, food and beverage providers, liquor distributors, restaurants, sports bars, novelty suppliers, refrigeration suppliers, televised sports packages, tailgate party suppliers, and credit card issuers