The Beading Craft Store Product Buyers list targets consumers who have made 3 or more purchases of beading related products to make jewelry, embroidery and other decorative accessories. This audience is responsive to marketing offers for handmade crafts, DIY projects, and fashion. They purchase products ranging from looms to semi-precious gems to string a necklace or add flair to clothing.

This list puts marketers in touch with primarily female consumers who purchase beading accessories to create beaded art work to accessorize sweaters, ball caps, jackets, and handbags. They also string beads of various shapes and materials to create custom necklaces, bracelets and earrings. Beads are made of wood, crystal, gemstone, delica, plastic, pearl, and shell. They use loom and off-loom beading techniques such as stringing, bead crochet and bead knitting to create personalized designs for themselves and as gifts. Beading incorporates sewing, stitching and weaving to create desired patterns. Beaders often engage in related crafts including crochet and needlepoint. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Bead products purchased: yarn, thread, wire, cloth, sewing needles, beading needles, beads, magnifiers, adhesives, tape measures, scissors, sequins, lace, ribbon, appliques, aprons, patterns, bric-a-brac, zippers, Velcro, buttons

Receptive to offers in: lifestyle magazines, DIY publications, how-to videos, craft books, bead storage, totes, project lighting, organizers, crafting tables, craft room furnishings, bead patterns, project ideas

List Purchasers: publishers, apparel providers, hobby stores, specialty retailers, fabric stores, online catalogers, craft stores, yarn stores, DVD suppliers, event organizers, sewing machine manufacturers, closet organizers, and credit card issuers