SELECTS

The Basketball Enthusiast's Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or merchandise related to the sport of basketball. These basketball enthusiasts enjoy watching televised games, being a spectator in the stands and participating in the sport competitively or for fitness and recreation. They have the purchasing power to buy publications and products ranging from sports magazines to basketball hoops.

This buyer's list targets a customer base of male and female consumers who shop for basketball sports merchandise for themselves and as gift merchandise for the basketball enthusiast in their life. They are parents of children on school athletic teams and sports fans who enjoy shooting hoops or a game of one-on-one on and off the court. Besides playing the sport, these consumers enjoy watching the game as much as playing. They play or cheer for athletes who hold positions like point guard, center, shooting guard, and power forward. They watch basketball games on television, with friends at sports bars, and travel to the auditorium or gymnasium for live action. Basketball magazine subscribers and book buyers choose publications like sports magazines, fitness magazines, athlete biographies, and more.

Along with books and magazines, individuals in the Basketball Enthusiast's Publication and Product Buyers list purchase related merchandise. Spectators buy televised sports packages, game day snacks, stadium seating, jerseys, basketball collector plates, posters, sports home décor, clocks, sports calendars, and team logo jackets. Individuals who enjoy playing the game are physically active individuals and purchase the necessary gear to be successful at passing, rebounding, shooting and dribbling. They buy uniforms, water bottles, knee and shin guards, sports bags, basketballs, basketball organizers, uniforms, athletic footwear, hoop nets, basketball boards, scorebooks, backboards, backstops, and toss back nets. These consumers buy merchandise through offline and online multichannel sources like retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.

Basketball Enthusiast's Publication and Product Buyers are responsive to marketing offers from retailers, email and mobile marketers, travel and event coordinators, credit card issuers, book and magazine publishers, health clubs, vitamin and supplement providers, sporting goods stores, food and beverage industry, cable and satellite industry, and service providers.