The Award Winning Children's Literature Club Buyers mailing list allows marketers to target consumers who make at least 3 purchases a month of books and publications for babies, toddlers, and tweens. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase products ranging from infant cloth books to picture books to early reader chapter books.  

This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are parents, grandparents, friends, and teachers who buy books as gifts for special occasions, to teach a child basic reading skills, and to read bedtime stories to their kids. Books develop language skills, engage a child’s imagination, and teach children about the world around them. Parents and other consumers buy children’s book genres like early childhood, coloring, rhyming, fairytale, fables, fantasy, adventure, mystery and coming of age. The consumers in this list spare little expense when it comes to purchasing hardback and softback books for a child’s education and enjoyment. They want to see their children enjoy a good book and encourage less time with mobile devices, internet and television.

Children’s book industry stats and trends:

• Children’s U.S. book publishing revenue exceeds $3 billion annually
• Children and young adult fiction surpasses the adult fiction market
• 8-18 year olds spend an average of 28 minutes daily reading books
• Women typically drive 70-80% of all consumer purchasing
• Buyers shop online, thrift stores, big box stores, and specialty book retailers

BOOK RELATED PURCHASES: Children’s magazines, educational puzzles, flash cards, matching and memory cards, spelling games, board games, tutorials, and trivia games. They also buy children’s accessories including: Dolls, bicycles, electronic teach and plays, outdoor toys, plush toys, crayons and markers, children’s apparel, desks, room decor, furniture, and snacks and beverages. 

MAILING LIST IS IDEAL FOR: retail stores, book clubs, children’s apparel providers, game manufacturers, educational toy manufacturers, hobby providers, arts and crafts suppliers, DVD and movie suppliers, credit card issuers, children’s healthcare providers, insurance agencies, educational learning supply providers, children’s book and magazine publishers, and more.