SELECTS

The Auto Racing Enthusiasts Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or merchandise related to the fast-paced sport of auto racing. These racing enthusiasts enjoy watching televised racing events, spectating from the stands, or being behind the wheel of a drag car or sports car. They have the purchasing power to buy publications and products ranging from sports car magazines to racing apparel.

The auto racing buyer's list targets a customer base who loves the thrill of speed and performance. They are male and female consumers who shop for themselves and buy racing gift merchandise for the racing enthusiast in their life. These consumers are fans who attend or participate in racing events like NASCAR, Formula One, touring car, sports car, stock car, rallies, drag racing, circle track, and off-road. Auto racing enthusiasts enjoy all makes and models of high performance and muscle cars like Porsche, Ferrari, Cobra, Corvette, Nova, and Firebird. These individuals purchase magazine subscriptions and books that feature profiles on racers, racing destinations, muscle cars, and racing history.

Along with books and magazines, individuals in the Auto Enthusiasts Racing Publication and Product Buyers list purchase related merchandise. Spectators buy products including televisions, stadium seating, hearing protection, collector's plates of their favorite driver, framed photographs, posters, racing home décor, clocks, calendars, jackets, and ball caps. Participating drivers buy auto parts and supplies like oil filters, radiator fluid, alternators, cylinder heads, transmissions, batteries, wheels, roll cages, struts, fuel, belts, hoses, and brakes. They buy safety gear including fire retardant suits, helmets, gloves, eyewear protection, and boots. These consumers buy merchandise through offline and online multichannel sources like brick and mortar retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.

Auto Racing Enthusiasts Publication and Product Buyers are responsive to marketing offers from retailers, auto parts stores, wholesalers, email and mobile marketers, travel and event coordinators, hospitality industry, credit card issuers, book and magazine publishers, and service providers.