The Armed Forces Gear World Buyers list targets consumers who have made 3 or more purchases of products symbolizing the Army, Navy, Marine, Air Force, and Coast Guard. This audience is responsive to marketing offers that support patriotism, U.S. military and veteran’s causes. They purchase products ranging from military gear to banners to display their pride.

This list puts marketers in touch with consumers who are active duty and retired personnel along with family, friends and historical buffs who purchase military themed goods. These consumers buy goods to show support to the servicemen and women who defend and protect the country’s national security. They purchase items of historical significance of conflicts including the Civil War, World War I & II and Vietnam. This audience is patriotic and donates to charitable causes that help soldiers and their families. They take an interest in military history and read publications, watch DVDs detailing military strategies, and visit historical landmarks like Pearl Harbor. This audience celebrates patriotic holidays like the 4th of July and Veterans Day by displaying flags, participating in parades, and hosting family gatherings. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Armed Forces products purchased:lifestyle and military magazines, home decor, military apparel, commemorative memorabilia, dog tag jewelry, guns, helmets, medals, patches, field gear, canteens, posters, key chains, coffee mugs, figurines, hats, stickers, clocks, books, artwork, and patriotic jewelry.

Receptive to offers in: apparel, footwear, destination travel, novelties, collectibles, book clubs, housing, continued education, electronics, mobile devices,

List Purchasers: publishers, specialty retailers, music and DVD providers, fundraisers, VA mortgage providers, VA hospitals, military surplus stores, museums, non-profits, Armed Forces associations, event coordinators, political affiliations, and credit card issuers