The Americana Classics Store Buyers list targets consumers who have made 3 or more purchases of themed products reflecting the history, heritage, folklore, patriotism and nostalgia of American consumers. This audience is responsive to marketing offers that help them celebrate their culture, decorate their homes, and show pride in their country. They purchase products ranging from American flags to wall wreaths for indoor and outdoor living spaces.

This list puts marketers in touch with consumers who enjoy an era of simplicity, cherish small town idealism, and decorate homes with quality, handmade products. They listen to “grass roots” music including bluegrass, folk, country and jazz. This audience is family oriented and has strong traditional values. They choose themed decor like country primitive, farm, vintage, inspirational, cottage, and nostalgia. They purchase products from antique shops, crafters, and specialty retailers to fill their homes and exterior spaces with heartwarming furnishings. This audience is also interested in making their own handmade crafts through quilting, sewing, woodworking and more. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Americana products purchased: lifestyle magazines, basket decor, candles, crochet, paintings, doilies, garden sculptures, plaques, barn stars, ornaments, quilts, collectible plates, throw pillows, braided rugs, bedding, picture frames, farm implements, kitchen canisters, and themed wall clocks, farm animal decor

Receptive to offers in: apparel, footwear, gardening, craft supplies, kitchen storage, closet organization, party supplies, cookbooks, picnic supplies, housewares, kitchen gadgets, mobile devices, electronics

List Purchasers: publishers, specialty retailers, music and DVD providers, craft fair and festival organizers, garden accessory providers, religious organizations, political affiliations, and credit card issuers