The Adventurist Travelers Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or products on traveling by air, land, rail, or sea. These travelers plan day trips and extended vacations to visit national landmarks or exotic international destinations. They have the purchasing power to buy publications or products ranging from travel magazines to motorhomes and airfare.

This list targets a diverse customer base of men, women, families, business professionals, and retirees who travel for pleasure or business. Individuals traveling for pleasure pack their car, motorhome, or 5th wheel to visit family and friends, relax by the ocean, or visit a national park. They own timeshares or stay in hotels while traveling and frequent local dining and recreational establishments. They travel to ski in the snow, lounge at the beach, soak up the desert sun, visit local museums, play at theme parks, and attend a concert or sporting event. They also purchase airfare and travel internationally to visit locations in Europe, Australia, or China. Business travelers fly or drive to conventions, client offices, tradeshows, and off-site meetings. All travelers have the discretionary income to purchase books and magazines on vacation destinations, fashion, language comprehension, trail and adventure guides, and cultural history.

Along with books and magazines, individuals in the Adventurist Travelers Publication and Product Buyers list purchase related travel merchandise. They buy formal and casual apparel, business wear, swimwear, jewelry, luggage, totes, carry-ons, shaving kits, children's games, toiletries, cameras, mobile devices, footwear, sunscreen, travel accessories, and travel DVDs. They utilize the services of travel agencies, hospitality industry, car rental agencies, and airlines. Individuals in this list buy merchandise through offline and online multichannel sources like retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.

Adventurist Travelers Publication and Product Buyers list are responsive to marketing offers from direct mail and email marketers, cruise lines, children's game providers, credit card issuers, book and magazine publishers, automotive accessory providers, recreational vehicle manufacturers, high end apparel retailers, outdoor adventure providers, travel industry, retailers, tourism destination providers, chambers of commerce, airline industry, and car rental providers.