SELECTS

The Active Bass Fishermen buyer's list allows you to reach consumers who are avid bass fishermen and anglers.  Marketers can send their product and service offerings directly to men and women who enjoy bass fishing for pleasure, sport, and competition.

Bass is found in the streams, rivers, and lakes of North America and these anglers want the best in fishing gear and accessories to catch their fill.  They fish for species that include largemouth bass, smallmouth bass, spotted bass, and Guadalupe bass.  A multi-billion dollar industry, bass fishing has become a favorite for recreational purposes and organized fishing tournaments.  These consumers travel and vacation at the best fishing spots in the country.  They stay in cabins, RVs, tents, and hotels near or on their favorite lakes for easy accessibility to fishing.  They pack camping and fishing gear to enjoy a relaxing day of fishing with a fish fry over a campfire or cook stove in the evening.

Bass fishermen who compete in fishing derbies or want to get out on the lakes to a favorite fishing hole purchase bass boats with trolling and outboard motors.  The serious angler has electronic depth and fish-finding instruments on their bass boats.  They buy books and DVDs on fly fishing and angling with rods and reels.  They often enjoy other outdoor sports and recreation like hunting, camping, and hiking.  They attend tradeshows to learn about new fishing product advancements and technologies.  They shop catalogs, e-commerce retail stores, and brick and mortar sporting goods stores for the products they need.

Marketers who rent this list can get product offerings ranging from fishing poles to bass boats in front of this highly responsive group of anglers.  They purchase fish hooks, rod and reels, fishing nets, waders, tackle boxes, lures, bait, bobbers, artificial flies, lures, fishing line, pliers, fishing nets, lobster traps, tackle, sinkers, floats, spinners, life jackets, rain gear, filet boards, rod racks, knives, scales, fishing lights, bait containers, and fishing tackle.  They are also receptive to related outdoor merchandise such as barbecues, camping utensils, cookware, camp stoves, mosquito repellent, generators, pre-packages foods, outdoor apparel, and footwear.

Consumers in the Active Bass Fisherman buyer's list are receptive to marketing offers from outdoor gear retailers, boating retailers, recreational vehicle providers, sporting goods stores, RV dealers, outdoor apparel providers, refrigeration and freezer manufacturers, travel destination organizers, outdoor magazines, DVD and video providers, and event organizers.