The Wine Barrel mailing list reaches adult wine enthusiasts who purchase assorted wines and accessories for themselves and as gifts. They enjoy a good white, red, or blush wine with their meal and when entertaining guests. They have the purchasing power to buy products ranging from vintage wines to refrigerated wine cabinets.

This list reaches sophisticated men and women over the age of 21 who have the discretionary income to purchase domestic and imported wines including cabernets sauvignons, merlots, Rieslings, burgundies, Chablis, Bordeaux, zinfandels, and more. They buy wines from vineyards around the world including California, France, Spain, Chile, Germany, Portugal, and Italy. Wine connoisseurs have memberships in wine continuity clubs, tour vineyards, and enjoy wine tastings when traveling through the U.S. or abroad. They are also generous gift givers and will send wine gift baskets to colleagues or families on occasions such as anniversaries, housewarmings, retirement parties, weddings and birthdays. From the wine enthusiast who enjoys drinking and collecting fine wines to the hobbyist with a passion for wine-making, these individuals spare little expense in enjoying the finest in life.

Along with the purchase of wines, these consumers buy a variety of wine accessories including wine glasses, carafes, stemware, corkscrews, wine racks and storage, wine stoppers, decanters, bar tables and furniture, wine decor, and wine coolers and refrigerators. They purchase foods and snacks that complement their wine including cheeses, crackers, nuts, and breads. 

Individuals in the Wine Barrel mailing list are responsive to marketing offers from retailers, distributors, direct mail marketers, food and beverage providers, liquor stores, continuity clubs, upscale retailers, vineyards, wine product suppliers, party suppliers, credit card issuers, and travel providers.