|987,256||Total Universe / Universe Rate||$125.00/M|
|1 Month Recency||+ $25.00/M|
|3 Month Recency||+ $15.00/M|
|6 Month Recency||+ $10.00/M|
The Sportbike Superstore list reaches consumers who have made purchases of motorcycles along with merchandise to outfit their bikes and keep them in top performance. They purchase new motorcycles, restore vintage bikes, and install aftermarket parts to customize their ride. These motorcycle owners and enthusiasts have the discretionary income to buy products ranging from cycle magazines to extended warranties to upscale riding gear.
This list reaches consumers young and old who enjoy the open road. They purchase sports bikes, touring bikes, cruisers, and off-road dirt bikes for pleasure riding and general transportation. They are often affluent and own new Harley Davidsons, Yamahas, Kawasakis, Ducatis, Hondas and Suzukis. Consumers in this list also search for classic vintage motorcycles to restore like the British Triumph, American Indian, or German BMW. They are active individuals and skillful riders who enjoy getting out and touring the countryside, cruising the open highway, or blazing a trail through the dunes. They attend motorcycle rallies, belong to bike clubs, and attend motorcycle racing events. They perform their own general maintenance or take their motorcycle to the shop for warranty work, tune-ups, and repairs.
Active motorcycle product buyers are in need of quality merchandise, aftermarket parts, and accessories to outfit their bike, riding gear, and apparel. They buy products including leathers, gloves, helmets, boots, shock absorbs, air intake, fuel systems, brakes, electrical, engines, exhaust, frame and body, foot controls, frames and bodies, handlebars, windshields, foot pegs, license plates, leather chaps, leather jackets, eye wear, rain gear, luggage, and jewelry. They embellish their homes, workshops, and garages with motorcycle decor and memorabilia. They purchase collectibles, figurines, collector’s plates, wall art, posters, clocks, calendars, jackets, ball caps, mugs, patches, and dishware to display their passion for riding.
Consumers in the Sportbike Superstore list are responsive to marketing offers from retailers, apparel retailers, credit card issuers, motorcycle publications and magazines, electronics manufacturers, parts stores, tire manufacturers, service providers, aftermarket retailers, event organizers, and motorcycle care product suppliers.
|Make of Motorcycle||$25.00/M|
|Presence of Child||$15.00/M|
|Mail Order Buyers||$10.00/M|
|Email (flat fee)||$100.00/F|