Baby Gear Essentials reaches buyers of all baby essentials for new parents . Marketers can mail their product offerings directly to men and women who buy diapers, wipes, cribs, newborn clothing, bassinets, baby swings, blankets, and more!

Welcoming the newest member of the family into their home, parents of babies must ensure they have everything they need to care for their newborn.  Whether a first time parent or more experienced parent with toddlers or school age children already at home, they need essential baby gear for their growing family.  These parents, friends, and family members, purchase quality products and services to clothe, feed, and care for children.  They buy products to decorate the nursery, make the family car safe for travel, and provide entertainment for baby.

Baby product buyers are responsive to marketing offers that provide ease of care, keep baby safe, and make baby's life more comfortable.  Besides quality products,  new parents are in need of services designed just for the welfare of their child. They look for information on cloth vs. disposable diapering, bottle vs. breastfeeding, day care services, and pediatricians.

Marketers who rent this list can get product offerings ranging from strollers to baby formula in front of this highly responsive group of infant product buyers.  They buy cribs, changing tables, baby blankets, rockers, changing tables, diapers, baby wipes, baby powder, baby toys, teethers, sleepers, t-shirts, baby booties, play pens, stuffed animals, baby walkers, high chairs, bassinets, breast pumps and breastfeeding supplies, strollers, and baby food.

These buyers are receptive to marketing offers from parenting publications, clothing retailers and wholesalers, children and baby product suppliers, diaper manufacturers, day care providers, financial institutions, health care professionals, baby furniture providers, cataloguers, college funds, insurance plans,  and baby food manufacturers.