The Weight Loss Transformation Plan Buyers list targets consumers who have made 3 or more purchases of products to lose, maintain or gain weight. They purchase products ranging from nutritional foods to diet supplements to overcome obesity or put on pounds by bulking up muscle. This audience is also responsive to marketing offers in exercise and wellness.

This list puts marketers in touch with consumers who take an active role in their health. This audience is comprised of adults, bodybuilders, athletes, and more who want to maintain optimum weight for health benefits. They eat foods low in carbs and calories, walk to shed extra pounds, and take protein supplements to safely gain weight and build body mass. Individuals at ideal weights reduce their risk of chronic ailments like heart disease, cancer and diabetes. They have more energy, enjoy more physical activity and see increased mental alertness. They are socially active and want to look their best in flattering clothing whether at work or with friends and family. This audience has the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Weight Control Products: OTC medications, prescriptions, diet pills, supplements, vitamins, diet shakes, bathroom scales, calorie counter apps, soluble fibers, caffeinated drinks

Receptive to offers in: lifestylepublications, cookbooks, exercise equipment, personal care, grooming, hygiene, fitness, organic foods, weight loss club membership, weight training, stress reduction aids

List Purchasers: Book publishers,retailers, medical facilities, sporting goods stores, healthcare providers, nutritionists, dieticians, health clubs, gyms, fitness centers, drug stores, health food stores, pharmaceuticals, and credit card issuers.