Twitter is an internet networking service that has become very popular among tech-savvy consumers. The basic premise of Twitter is to find out what
anyone is doing at any given moment. A Twitter update consists of no more than 140 characters, making it difficult to do anything other then give a quick quote or statement.

Many people update their Twitter status multiple times a day. Twitter is updated either via web browser, text message, via email, and using other specialized web
applications. Targeting Twitter users gives direct marketers a powerful tool to engage customers who are social media users and leverage word of mouth marketing.

Marketers can pinpoint top social influencers and provide incentives for them to share their experiences with their friends and family. These technologically savvy consumers use Twitter to stay up to date with not only family and friends but also on current events, brands, products, sponsorship programs, community events, concerts, politics, and much more.

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