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The Toy Trends Barbie Doll Buyers list allows marketers to reach consumers and parents who buy Barbie dolls for their daughters and granddaughters or to add to prized doll collections. They have the discretionary income to purchase toys and gifts for their children and loved ones. Through online and offline marketing channels like the web, catalog and brick and mortar stores, they are able to buy toys and accessories ranging from dolls to doll houses.

Barbie Doll buyers are predominately women looking for the right birthday, holiday or special occasion gift for a girl typically between the ages of 3-12. These youngsters enjoy playing make believe and dress up and usually have more than one Barbie in her toy box. According to Barbiemedia.com: with added diversity and more variety in styles, fashions, shoes, and accessories, girls everywhere will have infinitely more ways to spark their imagination and play out their stories. However, Barbie dolls aren’t just for playing. Over Barbie’s 50+ year history, serious collectors have sought vintage reproductions, porcelain versions, and television character dolls along with applicable accessories to add to prized doll collections.

 Barbie doll purchasers search for just the right doll for little girls to play with. They purchase Barbie dolls and accessories including dream houses, pets, clothing, shoes, playsets, dream house, carrying cases,  strollers, fashion sets, doll house furniture, hair accessories and styling, kitchen sets, holiday wear, ponies, beach buggies and Ken dolls. These consumer also make related toy purchases to give as giftsincluding games, puzzles, bicycles, stuffed animals, video games, remoted control cars, footballs, sports equipment, helmets, action figures, arts and crafts, building blocks and electronics.

 Consumers in the Toy Trends Barbie Doll list are open to marketing offers from children’s publications, credit card issuers, upscale catalogers, department stores, toy manufacturers, educational and child  development game makers, toy retailers, children’s apparel providers, and arts and crafts suppliers.