Sports Equipment Direct Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of indoor, outdoor and winter sport products. These consumers purchase products ranging from pool cues to fishing gear to snowboards for themselves, families and friends. The sporting goods market is valued at almost $65 billion with a focus on consumers who like to play hard and stay active. This masterfile gives marketers the opportunity to reach consumers who have the disposable income to purchase equipment and supplies to enjoy all-season recreation activities like cycling, golf, water sports, billiards, baseball, sledding, snow skiing and snow shoeing. The sporting goods industry is expected to see an annual growth rate of 3.4% through the next several years fueled by raising disposable incomes, health conscious consumers, and fitness buffs. Consumers in this masterfile enjoy sports that tone and build muscle, challenge them physically, maintains an optimum weight, keeps them mentally sharp, and develops agility and flexibility. These athletic individuals enjoy better health and see lower rates of heart disease and other chronic diseases. They purchase sports products online, through catalogs, retail stores, and sporting good outlets.

This masterfile is comprised of data lists filled with consumers who are:

• Single/Married/Retired
• Households with Children
• Sports and fitness buffs
• Outdoor recreation enthusiasts
• Fishermen, bicyclers, golfers, pool players, water and winter sport enthusiasts
• Gift Buyers

PRODUCT SELECTIONS (+$15/M):

Cycling

Generic Equipment

Fishing Equipment

Sleds/Toboggans

Snowboarding Equipment

Golf Equipment

Water Sports Equipment

Pool/Billiards

Baseball Equipment

Snow Skiing Equipment

Snowshoeing Equipment

PURCHASE SPORTS RELATED PRODUCTS: sports magazines, footwear, apparel, baseballs, protective wear, knee pads, helmets, uniforms, ice packs, heating pads, hydration supplies, water bottles, bicycles, saddle bags, snorkels, masks, nose plugs, fishing pools, tackle, waders, snow gear, mitten, hats, golf clubs, golf carts, pool cues, goggles,  and much more.

MAILING IS IDEAL FOR: Retailers, credit card issuers, apparel providers, sporting goods stores, sports organizers, bike shops, country clubs, personal trainers, health spas, outdoor adventure providers, travel coordinators, fitness providers, DVD providers, and financial institutions.