Society for Sail Nova Scotia Direct Placement Program connects marketers with sailing and powerboating enthusiasts along with professionals in member clubs, sailing schools, and those allied to the boating industry in Nova Scotia. Providing leadership, coordination, and training to meet the needs of all boaters, Sail Nova Scotia provides members with the resources to keep boating fun and safe for everyone on the water. Members need products and services ranging from life jackets to radio communications for a day on the lake, river, or sea.

Subscriber Profile:

Sail Nova Scotia is the governing body for boating and sailing as well as a provincial chapter of Sail Canada. The organization encourages participation in recreational and sport sailing and powerboating through quality instruction and the development of coaches and officials. Sail Nova Scotia represents various boating programs including dinghy racing, yachting, cruising, skiff, instruction, women’s activities, and mobile sailing schools. Sail Nova Scotia also provides educational courses, events, weather resources, and environmental awareness. Member clubs provide sailing instruction, rent boats to members, arrange sailboat charters, schedule sailing, and racing events, provide seamanship training, maintain boats, instruct on water safety, and more. Consumers who participate in boating clubs obtain boating and operators licenses, learn to water ski, accessorize their vessel, cruise ports of call, wear boating attire, and dock at marinas. With this list, marketers can reach clubs that need products and services to excel in the water sport and boating industry.

Association Member Benefits:

• Education, training
• Publications
• Product discounts
• Advocacy

Products Purchased: Industry publications, hand tools, navigational systems, life jackets, radios, towing devices, outdoor wear, sun care, docking gear, boat ladders, first aid kits, buoys, flares, safety gear, computers, software, mobile devices, and ice chests

List Purchasers:  Publishers, apparel providers, boat parts and accessory suppliers, boat clubs, safety gear providers, radio communication suppliers, electronics suppliers, marinas, event and destination coordinators, technology providers, insurance providers, financial institutions, legal advisors, and credit card issuers.