Rider Motorcycle Parts Product BuyersMailing List allows marketers to target men and women who have made at least 3 motorcycle related purchases to maintain, repair, and accessorize their rides. These motorcycle enthusiasts purchase products ranging from helmets to sidecars to stay safe and enjoy a ride through the countryside.

BUYERS PROFILE:

Motorcyclists enjoy the feeling of freedom they get when riding their bikes. They cruise down highways, back country roads, dirt trails, and around tracks. These consumers spend an average of $10 billion annually on gear, accessories and motorbikes with another $32 billion spent on travel related expenses. Consumers in this list are diligent about keeping their bikes in top condition and perform routine maintenance. They buy parts, tools and accessories to get the optimum performance from their motorcycles, make them look stylish and safe riding. Motorcycle owners enjoy the outdoors and often purchase other recreational vehicles such as quads and ATVs. Consumers in this list are receptive to products that enhance riding pleasure and embrace new technologies.

Motorcycling:

• Competitive Racing

• Dirt Biking

• Pleasure Riding/Touring

• Bike Rallies/Clubs

PURCHASE PRODUCTS: jackets, leathers, helmets, lubricants, filters, seats, tanks, wheels, batteries, brakes, engines, exhaust, trailers, frames, windshields, fuel systems, lights, handle bars, cables, clutches, foot pegs, grips, hand guards, mirrors, stabilizers, throttle, clamps, charging systems, ignition switch, gauges, headlights, marker lights, solenoid switches, spark plugs, starters, motorcycle memorabilia, clocks, and calendars.

MAILING IS IDEAL FOR: Retailers, lifestyle publications, apparel providers, credit card issuers, motorcycle manufacturers, parts providers, financial institutions, event organizers, repair shops, body shops, dealerships, insurance agencies, detail shops, extended service plan providers and much more.