The Retail Dive Marketing Weekly Dedicated Email list allows business professionals to target high level marketers and brand managers via their company inboxes at major retail companies. They are subscribers to Marketing Weekly, a digital B2B publication providing marketing professionals with headlines and trends for promoting retail products and services through multi-channel avenues. They are in need of products and services ranging from computers to promotional materials to ensure the success of retail and e-commerce stores.

Subscriber Profile:

• 56% work for retail establishments
• 49% are executives or IT buyers
• Job titles include CEO, CIO, Marketing Director, Brand Manager

Industry Overview: Retail marketing executives are creative individuals who think outside the box when it comes to promoting brand awareness, company image and customer loyalty for retailers of apparel, home goods, auto supplies and more. They develop marketing strategies and advertising campaigns to increase sales and boost revenue. They reach audiences via social media, online display ads, emails, content, television and radio ads, infomercials, landing pages and more. They are key players in keeping retail establishments at the top of their game in a competitive global marketplace.  Marketing professionals seek insight on consumer buying trends, industry data, competitor products, and innovative marketing methods for business success.

Hot Topics:

• Retail advertising
• Social Media, mobile media, video
• Analytics
• Branding and advertising
• Search, personalization

Retail executives purchase products such as: Trade journals, computers, software, laptops, mobile devices, i-cloud platforms, promotional materials, brochures, banners, tradeshow giveaways, business cards, postcards, flyers, labels, tradeshow booths, and more

Ideal list users include: Industrypublishers, computer manufacturers, software developers, event and tradeshow organizers, media, public relations firms, office supply providers, technology providers, credit card issuers, continuing education providers and others affiliated to the field.