The Quilting Craft Buyers from Home Solutions list allows marketers to target consumers at their home address who purchase magazines and products to create handmade quilted crafts, including bedspreads, blankets, and placemats. These consumers are predominately women of varying income levels, education, interests, ethnicity, marital status, and ages. They choose quilting as their hobby of choice and purchase products ranging from fabric to appliques.

The women in this list enjoy creating personalized crafts for themselves, as gifts for family and friends, and for showcasing in exhibits and county fairs. They craft totes, blankets, wall art, table runners, fabric calendars, and quilts that are often of heirloom and keepsake quality. They work singly on small quilting projects and in Quilter’s Guilds to create wall and bedroom quilts that are one-of-a-kind masterpieces. They are creative individuals who create their own designs and use kits to make quilted items utilizing a variety of basting, binding and stitching techniques. Women who enjoy quilting often enjoy other needlework projects including sewing, knitting and crocheting. They give their homes a “personal touch” with handcrafted decor.

Quilting enthusiasts require a variety of products to complete their projects. They purchase craft books with ideas, tips, and illustrations along with videos providing step by step instruction. They buy quilting products including thimbles, thread, needles, beads, scissors, adhesives, appliques, batting, backing, setting blocks, iron-ons, marking tools, fabrics, quilting templates, glue sticks, bobbins, quilting tables, push pins, and buttons. They also purchase related needlework and craft supplies including craft books, closet organizers, sewing machines, irons, lighting, magnifiers, how-to DVDs and videos, and totes.

Crafters and hobbyists in the Quilting Craft Buyers list are open to marketing offers from arts and craft publications, home decor magazines, craft stores, fabric stores, credit card issuers, event organizers, storage organization providers, clubs and associations, continuing education and workshop providers, and hobby stores.