SELECTS

Personal Improvement Knowledge Product Buyers Mailing List allows marketers to target men and women who have made at least 3 purchases of products to improve their mental, spiritual, or physical health and well-being. These consumers purchase products ranging from self-help books and DVDs to athletic gear to boost their confidence and feel good about themselves.

BUYERS PROFILE:

Self-improvement is a $10 billion industry in the United States alone and encompasses a variety of disciplines. Surveys have shown that as many as 86% of Americans have purchased products for self-improvement to bring greater fulfillment to their lives. From coping with grief to learning a new skill to getting in top physical condition, these individuals are willing to take the necessary steps to lead healthier, happier lives. They are proactive adults who research and buy products for themselves and family members in order to lose weight, strengthen marriages, create a stronger bond with their children, help aging parents, stop smoking, relieve daily stress and tension, learn a 2nd language, boost brain power, and improve overall health.

Self-Help/Improvement Areas include:

• Relationships

• Physical fitness

• Substance abuse

• Depression/anxiety

• Memory function

• Relaxation

• Education/Knowledge

PURCHASE PRODUCTS: exercise equipment, fitness apparel, yoga supplies, magazines, DVDs, books, vitamins, videos, diet supplements, puzzles, memory enhancers, nicotine patches, travel accessories, vacation packages, audio tapes, courses and classes, and more

MAILING IS IDEAL FOR: Retailers, credit card issuers, lifestyle publications, mental health providers, healthcare providers, weight loss providers, counselors and therapists, travel coordinators, health clubs and gyms, publications, DVD providers, continuing education providers and fitness equipment manufacturers.