SELECTS

19,517	Total Universe / Universe Rate	$110.00/M
	Email Addresses	$275.00/M

Orthopedic Surgery from Medical Trends targets doctors specializing in the medical or surgical treatment of musculoskeletal system conditions. 

 

This group allows you to target highly intelligent, ambitious, well-educated healthcare professionals who are dedicated to the care and well-being of others.  They have a doctorate degree and have completed an internship and residency program.  Continuing education is essential for doctors to keep up with medical advances and license requirements.  Orthopedic surgeons attend classes, workshops, conventions, and seminars and read journals, articles, magazines, and publications to stay current in orthopedics. 

 

An orthopedic surgeon is concerned with restoring the functions of a patient’s extremities or spine.  Their patients are referred by a primary care physician, and they treat traumas, sports injuries, degenerative diseases, infections, tumors, and congenital disorders.   They specialize in the muscles, ligaments, bones, tendons, joints, and nerves.  They perform surgery on the hands, shoulders, knees, hips, feet, ankles, spine.  They do carpal tunnel release, knee and hip replacement, lumbar spine fusion, and repair bone fractures.  Laser and arthroscopic surgeries are used whenever possible.  The majority in this group are male; 80% are Caucasian.  Six hundred and fifty new physicians enter this field every year.     

 

An DO can work in private practice, group practice, hospitals, or universities, and they are assisted by nurses and administrators.  They prescribe medications to their patients, so they work closely with pharmacists and local pharmacies.    Common tools of the trade are arthroscopes, cast breakers, amputation and metacarpal saws, chisels, files, mallets, retractors, drills, forceps, hooks, and medical and office furniture. 

 

Doctors are concerned about their physical fitness.  A doctor typically maintains a healthy lifestyle by eat righting, exercising, and taking vitamin supplements.  They may shop at a health food store to ensure they are getting the proper nutrients.  The MD may have a gym membership, run, or bike.  They may take martial arts, yoga, spin, Zumba, or other exercise classes. 

 

Stress levels in the medical profession are often high due to the long hours and irregular and on-call shifts.  These factors may also cause stress for their family.  Consequently, they search for hobbies to help reduce their stress level, and they strive to balance work and home demands.  They hire out many of the household chores such as lawn, home, and car maintenance, cleaning, banking, grocery shopping, and other personal errands. 

 

Many in this group graduate with high debt load due to student loans, so at the beginning of their career, they may need a budget or money management system.  MDs are a highly compensated group, so as their career progresses, they tend to have discretionary income.  They can then purchase luxury homes, vehicles, vacations, and other toys such as RVs, ATVs, motorcycles, snowmobiles, and high-end electronics.  They can splurge on boating, theatre, country clubs, restaurants, golf courses. They manage their personal financial portfolio and enjoying investing.