OneWorld Yoga Exercise Product Buyers allows marketers to target consumers who have made at least 3 purchases of yoga products to tone and stretch muscles, relieve stress and improve balance. These yoga enthusiasts purchase products ranging from yoga mats to fitness apparel so they can enjoy overall fitness and wellness.

BUYERS PROFILE:

Yoga students, 72% female/28% male, spend $16 billion a year on classes, clothing, gear and equipment to enjoy the benefits of the various types of yoga. According to a study conducted by Yoga Journal and Yoga Alliance, the number of U.S practitioners has increased to more than 36 million with participation continuing to rise. Combining physical posture, breathing techniques and mediation, yoga is a leading choice of exercise that stills the mind, deepens spirituality, encourages awareness, improves flexibility and reduces the risk of injury. They are health conscious consumers looking to maintain their ideal weight, reduce daily tensions, and decrease the risk of disease. Yoga can easily be performed anywhere including the privacy of their homes, outdoors, parks, and yoga classes. These individuals practice poses such as the mountain pose, crescent moon pose, warrior pose, downward facing dog, tree pose, and more.

Yoga Styles and Benefits:

• Hatha Yoga/Beginners

• Ashtanga/Weight Loss

• Yin/Chilling Out/Relaxation

• Hot Yoga/Cardiovascular/Calorie burn

• Stretching yoga/Flexibility

PURCHASE PRODUCTS: yoga apparel, stability balls, step benches, yoga mats, tights, leotards, headbands, wristbands, athletic footwear, leggings, tanks, athletic pants, sweat suits, shorts, blocks, balance balls, sandals, blankets, towels, bags, meditation chairs, yoga straps, aromatherapy, essential oils, vitamins, meditation music tapes, and natural supplements.

MAILING IS IDEAL FOR: Retailers, credit card issuers, lifestyle and fitness publications, health spas, fitness centers, alternative health providers, health and wellness suppliers, exercise apparel providers, DVD and video providers, pharmaceuticals, and more.