Reach new mommies who have given birth to a child within the last twelve months. This list includes first time mothers as well as women who already have children.

Having a new baby requires the family to make a long list of purchases. Their purchases include infant furniture, clothing, bottles, bath gear, strollers, car seats, bibs, cleaning supplies, bedding, safety latches, toys, and countless other baby accessories. Since they don't have the time to purchase these items at a store, most are purchased online or through catalogs.

The newly expanded family spending is not limited just to the needs of their new addition. By targeting growing families, your reaching individuals whose needs may be to learn about better health and nutrition for themselves, family travel destinations, purchasing a bigger vehicle, or some go as far as purchasing a new home.

Average age 27