SELECTS

Neurosurgery from Medical Trends targets medical professionals who specialize in the surgical treatment of the entire nervous system including the brain, spinal column, spinal cord, and peripheral nerves. 

This group allows you to target highly intelligent, ambitious, well-educated neurosurgeons who are dedicated to the care and well-being of others.  They have a doctorate degree and have completed an internship and residency program.  Continuing education is essential for doctors to keep up with medical advances and license requirements.  Neurosurgeons attend classes, workshops, conventions, and seminars and read journals, articles, magazines, and publications to stay current in their field. 

Neurological surgeons usually see patients on a referral from a primary care physician.  They use CT scans, MRIs, PET scans.  Commons conditions they treat include aneurysms, strokes, spinal malformations, tumors, spinal fluid leaks, spinal disc herniation, brain hemorrhages, skull fractures, spinal cord trauma, infections, Parkinson's disease, and vascular malformations.  A neurosurgeon will work in conjunction with a radiation oncologist to treat tumors.  Microsurgeries, or minimally invasive surgeries, are preferred.  They also do angioplasty, stenting, clot retrieval, embolization, and diagnostic angiography.       

An DO can work in private practice, group practice, hospitals, or universities, and they are assisted by nurses and administrators.  They prescribe medications to their patients, so they work closely with pharmacists and local pharmacies.    Common tools of the trade are stethoscopes, otoscopes, aesthesiometers, tuning fork, buck hammer, curettes, dissectors, forceps, hooks, probes, scissors, cranial drills, nerve root retractors, blood pressure devices, thermometers, prescription pads, masks, safety goggles, scales, gloves, needles, medications, and medical and office furniture. 

Doctors are concerned about their physical fitness.  A doctor typically maintains a healthy lifestyle by eat righting, exercising, and taking vitamin supplements.  They may shop at a health food store to ensure they are getting the proper nutrients.  The MD may have a gym membership, run, or bike.  They may take martial arts, yoga, spin, Zumba, or other exercise classes. 

Stress levels in the medical profession are often high due to the long hours and irregular and on-call shifts.  These factors may also cause stress for their family.  Consequently, they search for hobbies to help reduce their stress level, and they strive to balance work and home demands.  They hire out many of the household chores such as lawn, home, and car maintenance, cleaning, banking, grocery shopping, and other personal errands. 

Many in this group graduate with high debt load due to student loans, so at the beginning of their career, they may need a budget or money management system.  MDs are a highly compensated group, so as their career progresses, they tend to have discretionary income.  They can then purchase luxury homes, vehicles, vacations, and other toys such as RVs, ATVs, motorcycles, snowmobiles, and high-end electronics.  They can splurge on boating, theatre, country clubs, restaurants, golf courses. They manage their personal financial portfolio and enjoying investing.