The My Teddy for Tots mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of stuffed teddy bears and related accessories for children. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from trademark brand names like Winnie the Pooh to wearables like teddy bear jewelry.

This consumer audience is comprised of men and women of varying ages, education, and ethnicities who have the disposable income to buy a small child a stuffed teddy bear as one of their first toys. These buyers are parents, grandparents, family members, friends and colleagues who purchase stuffed animals for households with at least one child living at home. They give the stuffed toy at a newborn’s birth, toddler’s birthday or special holiday. Teddy bears soothe and calm children, are a favorite bedtime companion, help develop language skills, and stimulate young imaginations. The consumers in this list spare little expense when it comes to purchasing the toys and accessories that keep kids happy and entertained.

Children’s clothing and apparel stats and trends:

• Stuffed plush animal revenues including teddy bears total over $1 billion annually
• Women typically drive 70-80% of all consumer purchasing
• Many adults still have their childhood teddy bear
• Buyers shop online, thrift stores, department stores, and specialty retailers

PRODUCTS PURCHASED:teddy bear designed backpacks, Halloween costumes, lunchboxes, sleepwear, clothing, bags & totes, sunglasses, luggage, plush toys, nursery decor, movies, DVDs, books, games, puzzles, and collectibles. Teddy Bear purchasers also buy related toys like puzzles, games, electronics, balls, bicycles, dress-up costumes, skateboards, walkers, swing sets, building sets, and plush toys.

MAILING LIST IS IDEAL FOR: retail stores, apparel providers, game manufacturers, educational toy manufacturers, toy and hobby providers, arts and crafts suppliers, DVD suppliers, credit card issuers, preschools, healthcare providers, insurance agencies,  children’s book and magazine publishers, and more.