SELECTS

Muscle Car Auto Buyers from Collector's Trends targets owners and avid collectors of high performance automobiles. These consumers have purchased hot rods that have powerful engines and are built for performance and speed. From Camero, Mustang, Challenger, Firebird, Road Runners, GTO, Chargers, to Chevelle’s these consumers purchase automobiles based on horsepower, V8 engines, and specific performance features.

Muscle Car owners are automobile fanatics. When buying their muscle machine, they knew exactly what make, model, year, trim, powertrain, and color they wanted. Muscle cars have a strong and loyal following of fans. Hot rod owners are generally handy and are capable of at least doing light body and engine work to their cars. Their automobiles generally carry affectionate recollections of riding in the car when they were a child with their parents, grandparents, neighbors, or friends. Other owners have been telling themselves that they would have a specific car since they were old enough to drive, and now they’re finally able to afford it. No matter what the choice of the collector, they can all agree that muscle machines look good, are fast, and are great collector’s items.

For some muscle car owners, collecting is a full time hobby that goes beyond enjoying the car on an aesthetic level. These collectors are interested in how the cars work and in repairing them and restoring them to their glory. Owning the car can be a full time commitment with regular servicing, cleaning and tinkering required to keep the automobiles in good condition.

Whether a seasoned collector or just starting out, these passionate buyers find muscle car collecting gratifying. They travel to estate sales, automobile auctions, attend trade shows, join automobile clubs, and travel to local, regional, and international automobile shows.

Many buyers have formed their own online communities and belong to chat boards, read online and offline books and magazines, and subscribe to newsletters to stay up to date and research the collectors’ items that they treasure.

These affluent consumers purchase muscle car books, magazines, novelty merchandise, auto manuals, calendars, attend auto shows, purchase restoration products and service, protective coverings, specialty automotive insurance policies, and spend discretionary income on garage and tool systems and storage supplies.