|3,698,417||Total Universe / Universe Rate||$115.00/M|
|6 Month Recency||+ $10.00/M|
|1 Month Recency||+ $25.00/M|
|3 Month Recency||+ $15.00/M|
Motherly Love enables you to target prenatal and postnatal women. Whether a first time mom, or a parent of more than one child, giving birth is a miracle. These moms take excellent care of their bodies, eat healthy, walk and exercise lightly, and do not smoke for a healthy baby. They have given birth naturally or via c-section.
New Mother’s and Moms-to-Be purchase many items to prepare for their baby’s arrival including baby cribs, room paint, rocking chairs or gliders, changing tables, small baby baths, bibs, diaper genies or waste baskets, disposable diapers, cloth diapers, wipes, powder, onesies or bodysuits, socks or booties, stuffed animals, bottles, nipples, formula, baby food, baby spoons, breast pumps, swings, bouncers, jumpers, bassinets, hangers, rompers, picture frames, blankets, pacifiers, burp cloths, receiving blankets, swaddles, mobiles, toys, baptism or christening outfits and more . Parents purchase these items in stores, online websites, catalogues, discount outlet stores, and malls. They stay informed on recalls of products and look for the safest car seats, carriages or strollers, and vehicles for their growing families. Parents of twins, triplets or other multiples purchase additional products such as double strollers, twins nursing pillows, twin bassinets and more.
To better prepare them for motherhood, Moms purchase parenthood books, subscribe to newsletters, magazines, and attend special parenting classes from Lamaze to prenatal yoga, baby boot camp, and more. They buy cook books, books on how children develop, books on how to raise kids, maternity clothes, nursing covers, nursing bras and nursing tops.
New moms would be ideal for parenting books and magazines, credit card offers, insurance offers, children’s toys and music, educational DVDS, children’s food offers, kids apparel, games, crafts, children’s zoos, children’s museums, aquariums, and play groups.
|Gender/Sex of Child||$10.00/M|
|Mail Order Buyers||$10.00/M|
|Number of Children||$15.00/M|