List Rental - Responce Solutions

Mommy and Me Outfits and Shoppers

The Mommy and Me Outfits and Shoppers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of clothing designed for women who dress themselves and their daughters in matching outfits. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from matching tees to formal attire.

SEGMENTS SELECTS

62,109 Total Universe / Universe Rate $95.00/M
1 Month Buyers + $25.00/M
3 Month Buyers + $15.00/M
6 Month Buyers + $10.00/M
12 Month Buyers + $5.00/M

DESCRIPTION

The Mommy and Me Outfits and Shoppers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of clothing designed for women who dress themselves and their daughters in matching outfits. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from matching tees to formal attire.

BUYERS PROFILE:

This consumer audience is comprised primarily of women of varying incomes, education, and ethnicities with young daughters. These women share a special bond with their newborns, toddlers and tweens and will purchase matched sets of clothing that is either identical or similar in color and design. They buy attire for social events, family gatherings, mom/child play groups and more. So mom and daughter always look their best, these women prefer trendy fashions that flatter the duo. These mothers also like to feel young and buy smart fashions that capitalize on youthful fashions.  The mom’s in this list are very active in their child’s life and spare little expense when it comes to buying clothes that complement the mother/daughter relationship.

Children’s clothing and apparel stats and trends:

  • Women typically drive 70-80% of all consumer purchasing
  • Trend for mother/daughter apparel buyers is to continue spending on clothing, especially high-end brands
  • Buyers shop online, thrift stores, department stores, and specialty retailers

PRODUCTS PURCHASED:pants, tops, swim wear, sweaters, shirts, tees, shorts, pajamas, dresses, sweats, loungers, blouses, jackets, coats, socks, and undergarments. Mother/daughter apparel buyers also purchase related accessories like shoes, necklaces, scarves, sunglasses, belts, purses, gloves, and hats.

 

MAILING LIST IS IDEAL FOR: retail stores, apparel providers, publications, boutique shops, clothing designers, eyewear providers, footwear providers, jewelry suppliers, travel organizers, mother/daughter event coordinators, credit card issuers, and more.

 

 

 

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ORDERING INSTRUCTIONS

State $10.00/M
SCF $10.00/M
Zip Code $10.00/M
Gender $10.00/M
Age $10.00/M
Income $10.00/M
Child Age $15.00/M
12 Month Buyers $5.00/M
6 Month Buyers $10.00/M
3 Month Buyers $15.00/M
1 Month Buyers $25.00/M
Product $15.00/M
Language Preference $10.00/M
Ethnicity $10.00/M
Date of Birth Year $10.00/M
Date of Birth Month $10.00/M
Maritial Status $10.00/M
Education Level $10.00/M
Political Party $10.00/M
Generations in HH $10.00/M
Presence of Child $10.00/M

 

ADDRESSING

Key Coding $5.00/M
EMAIL $100.00/F
FTP $100.00/F