SELECTS

Men’s Health Trainer Fitness Videos, Books, and Nutritional Supplements mailing list allows you to market to consumers who have made two or purchases of exercise videos, fitness books, and nutritional supplements for men. These men are looking to sculpt 6-pack abs, lose weight, and increase their overall health by staying fit and trim.

These active men use the books and videos to learn about proper nutrition, devise an exercise regime, or hear the story of a favorite athlete. They also go to the gym so they can pump a little iron, swim laps in the pool, or play “hoops” on the basket court to maintain an ongoing fitness program. These men want to build up their endurance, increase their strength, train for an athletic event, and reap the benefits of being physically fit. These consumers purchase videos and books for men on golf, football, baseball, athletes, body building, boxing, and marathon training. These men want to be physically fit and reduce the risk of cardiovascular disease, cancers, and obesity.

Besides DVDs, books, and herbs, consumers in Arnold’s Fitness Videos, Books, and Nutritional Supplements mailing list purchase sweat pants, tank tops, shorts, jogging suits, athletic footwear, weights, heart rate monitors, jump ropes, boxing gloves, head gear, exercise bikes, helmets, punching bags, treadmills, elliptical trainers, and resistance bands. They buy related products including sporting goods equipment, camping gear, golf clubs, footballs, racquet ball gear, and basketballs. They drink in moderation and buy smoking cessation products such as nicotine patches and gum.

Consumers who buy fitness videos, books, and supplements are not only men, but women who purchase the products as gifts for their husbands, boyfriends, or sons. They want to help the men in their lives look and feel good about themselves. Consumers who purchase nutritional supplements, fitness videos, and books buy from print catalogs, online websites, health clubs, retail stores, and television infomercials.

Individuals in Men’s Health Trainer Fitness Videos, Books, and Nutritional Supplements mailing list are receptive to marketing offers from book publishers, alternative health providers, sporting goods retailers, exercise equipment retailers, fitness apparel retailers, athletic footwear providers, vitamin and supplement providers, weight loss program providers, athletic apparel retailers, and organic food providers.