SELECTS

Medical Trends Masterfile targets well-educated, ambitious medical professionals and medical assistants within specific healthcare specialties.

A doctor can work in private practice, hospitals, or nursing homes, and they are assisted by nurses and administrators.  They perscribe medications to their patients, so they work closely with pharmacists and local pharmacies.  These medical professionals require proper tools to care for a patient.  Common tools of the trade are stethoscopes, otoscope, ophthalmoscope, blood pressure devices, thermometers, perscriptions pads, masks, safety goggles, scales, gloves, needles, medications, and medical and office furniture.

Doctors are concerned about their physical fitness.  A doctor typically maintains a healthy lifestyle by eating right, exercising, and taking vitamin supplements.  They may shop at a health food store to ensure they are getting the proper nutrients.  The MD may have a gym membership, run, or bike.  They may take martial arts, yoga, spin, Zumba, or other exercise classes.

Stress levels in the medical profession are often high due to the long hours, irregular and on-call shifts.  These factors may also cause stress for their family.  Consequently, they search for hobbies to help reduce their stress level, and theyt strive to balance work and home demands.  They hire out many of the household chores such as lawn, home, car maintenance, cleaning, banking, grocery shopping, and other personal errands.

Many in this group graduate with high debt load due to student loans, so at the beginning of their career, they may need a budget or money management system.  MDs are a highly compensated group, so as their career progresses, they tend to have discretionary income.  They can then purchase luxury homes, vehicles, vacations, and other recreational vehicles such as RVs, ATVs, motorcycles, snowmobiles, and high-end electronics.  They can splurge on boating, theatre, country clubs, restaurants, and golf courses.  They manage their personal financial portfolio and enjoying investing for their future.

• Specialty   (15.00/M)
  Cardiac Surgeons 	1,551 	
  Cardiology Physicians 	39,852 	
  Child Psychiatrists 	4,112 	
  Dental Assistants 	104,202 	
  Dental Hygienists 	149,521 	
  Emergency Medical Technician 	212,517 	
  Gastroenterologists 	9,374 	
  General Surgeons 	115,621 	
  Geriatric Physicians 	11,442 	
  Gynecologists 	5,112 	
  Hand Surgeons 	1,462 	
  Hematology 	2,170 	
  Infectious Disease Physicians 	6,978 	
  Laboratory Assistants 	2,553 	
  Maxillofacial Surgeons 	1,544 	
  Medical Assistants 	31,112 	
  Medical Device Manufacturers 	39,190 	
  Medical Laboratories 	30,101 	
  Medical Trends Nurse Practitioners 	132,848 	
  Nephrologists from Medical Trends 	7,624 	
  Neurosurgery 	16,850 	
  Oncology Nurses 	15,191 	
  Ophthalmic Assistants 	1,110 	
  Orthopedic Surgery 	19,517 	
  Otolaryngology 	7,484 	
  Physcial Therapist Assistants 	45,523 	
  Physicians Internal 	121,550 	
  Plastic Reconstructive Surgeons 	8,944 	
  Podiatric Assistants 	2,118 	
  Preventive Medicine Specialists 	6,521 	
  Professional Additional Counselors 	23,377 	
  Psychology Technicians 	8,997 	
  Radiation Oncologists 	4,190 	
  School Nurses 	8,167 	
  Sports Medicine Specialists 	7,550 	
  Urologists 	11,546 	
  Vascular and interventional Radiologists 	4,596 	
  Vascular Surgeons 	4,504