Marketing Trends enables you to reach C-Level, VP Level, Director Level, and Manager level marketing executives in a variety of industries who create and carry out a marketing strategy for their company. The exact marketing strategy differs depending upon the product, target market, and budget. Regardless of product, the marketing objective is to reach the intended audience with a message and delivery system that reflects the product itself.  Marketing is an investment that, if done correctly, not only pays for itself but allows a business to grow. When marketing gets the message to the right audience, delivered in the right context, at the right price, the organization sees a direct increase in sales.

These marketing executives are responsible for the overall marketing, advertising, promotion, and public relations needs of their organization or business.  Marketing executives maintain a balance between company and customer loyalty.  These decisionmakers are responsible for finding out what clients want and the best way to provide those services while keeping in mind the company’s financial and other boundaries. Daily tasks of marketing directors include creating and managing a company’s marketing plan, implementing a marketing budget, developing client surveys, soliciting requests for proposals, writing proposals, making client presentations, creating client contact systems, improving communication and maintaining a marketing database.

These professionals are responsible for direct mail and email programs, press releases, online advertising, placing print ads in local and national newspapers and magazines, billboards, television commercials, and creating promotional materials such as tee shirts, pens, notepads, stickers, and other promotional items.

Aside from acquisition, or expanding the customer base or brand awareness, marketing is also concerned with keeping their current clientele coming back. Sales, discounts for customer loyalty, sending out weekly or monthly newsletters, and other strategies are all part of a good marketing plan.

The majority of these marketing executives have at least a bachelor’s degree in marketing, communications, and/or business. To stay current in their field many take advantage of continuing education opportunities in marketing, sales, and courses specific to the industries they work. Marketing executives often take courses to broaden their knowledge in various marketing channels. In addition to the traditional channels of print and broadcast media, today’s marketing professionals must be well versed in social media marketing.

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Industry Selections

This list is ideal for business travel, business credit cards, online conferencing services, business apparel, trade show booth catalogers, and business promotional material catalogs.