SELECTS

The Lullaby Baby Blanket Buyers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of blankets for infants, newborns, and toddlers. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from swaddling blankets to fleece bed throws.

This consumer audience is comprised primarily of women of varying ages, education, incomes, and ethnicities. They are mothers, grandmothers, friends, and family members who buy baby blankets for baby showers, a child’s birth and for a toddler’s birthday or special occasion. Expectant parents want to provide the best for their child and buy them a variety of swaddling, receiving, stroller, security and bedding blankets to keep their children comfortable, warm, and happy. Small children look to blankets to provide comfort at nap times, when traveling, lounging or when anxious. Blankets are soothing to the touch and help calm a child and make them feel secure. Consumers also buy children’s themed bedding and blankets that complement the bedroom’s decor. The consumers in this list spare little expense when it comes to purchasing the luxuries and necessities that keep infants happy and safe.

Babies and Children’s stats:

• There are approximately 4 million births in U.S. each year
• The average American parents spend approx. $12,000 on their infants in the first year alone.
• Women typically drive 70-80% of all consumer purchasing
• Buyers shop online, thrift stores, department stores, and specialty retailers

RELATED BABY GEAR PURCHASED:Play yards, swings, walkers, bouncers, jumpers, gyms, playmats, diaper bags, high chair, baby carriers, baby seats, shopping cart covers, baby gates, cribs, strollers, changing tables, totes, mobiles, clothing, furniture, car seats, and baby monitors along with related baby products including apparel, sanitizers, nursing and feeding supplies, plush toys, clothing, nursery decor, bath products, bottles, musical mobiles, bibs, and diapers.

MAILING LIST IS IDEAL FOR: retail stores, bed and bath suppliers, apparel providers, children’s furniture providers, educational toy manufacturers, toy makers, arts and crafts suppliers, DVD suppliers, credit card issuers, healthcare professionals, clinics, child care centers, real estate firms, insurance agencies, children’s book and magazine publishers, and more.