The Low Income Level Household mailing list allows marketers to reach consumers who are looking to purchase products at value-based and discounted prices for household necessities.  Currently about 15 percent of households in the United States are considered low income, a group which totals about 46 million people.  Low income households are in need of a variety of products and services including clothing, food, housing, and health insurance.

This list is comprised of hard working consumers who live in households with an annual income of $24,000 or less.  These households require the same necessities as other more affluent households and strive to send their children to college, keep a roof over their head, and go to the grocery store to buy nutritious foods.  Low income level families enjoy shopping for friends and family on special occasions such as birthdays and anniversaries and look for value and bargains.  These individuals and families also need transportation to work, medical insurance, and phone services.  Low income households include children, adults, and the elderly.  They enjoy affordable entertainment, often own pets, and enjoy gatherings with friends and family.

These consumers stretch their dollar and purchase products and services including internet, cable, cell phones, education, energy assistance, cable services, utilities, rent, and vehicle or homeowners insurance.  Low income level families are also on the lookout for bargains from retailers for items such as clothing, jewelry, furniture, vehicles, outdoor tools and equipment, and groceries.

Consumers in the Low Income Level Working Household list are open to marketing offers from colleges, internet and cable providers, cell phone services, health, vehicle and home owners or renters insurance.  They will be open to offers form solar companies, car dealerships, clothing and jewelry retailers, home supply stores, jewelers, furniture stores, grocery stores, thrift stores, supermarkets, apartment complexes, and clothing retailers.