Lone Star Living Western Décor Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of home decor products and furnishings with a western theme. These consumers purchase products ranging from cowhide rugs to barn wood frames to decorate their homes or give as gifts to family and friends.  The home decor market is estimated to be approximately $65 billion a year. This masterfile gives marketers the opportunity to reach consumers who have the disposable income to buy the decor that complements interior spaces, outdoor spaces, and the buyer’s personality and taste. Western decor includes a variety of themes including cowboy, cowgirl, barn, arrow, barbed wire, boot, feather, gun, horseshoe, horse, wagon, spur, and southwest. Consumers who decorate in these themes like to use products crafted in materials like rich leathers, metals, and reclaimed woods. Individuals in this masterfile live in rural, urban and suburban areas and like the rustic, earthy, and relaxed look and feel of western decor in their homes.

This masterfile is comprised of data lists filled with consumers who are:

• Single/Married/Retired
• Households with Children
• Homeowners/Renters
• Gift Buyers

PURCHASE SPECIAL OCASSION PRODUCTS: rustic furniture, wagon wheels, reclaimed barn wood frames, collectibles, candles, coasters, clocks, furniture throws, pillows, rugs, light switch plates, lamps, canisters, watch bands, figurines, plaques, waste cans, stationary, magazines, glassware, barware, tabletop decor, dinnerware, and more.

MAILING IS IDEAL FOR: Retailers, credit card issuers, gift and novelty industry, home decor, apparel providers, jewelers, lifestyle publications, home decor supplies, garden decor suppliers, home furnishings providers along with other related markets.