The Labor of Love Hobby Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or products on their favorite hobbies. They purchase publications featuring types of hobbies, instruction and DIY manuals, and arts and crafts. They have the purchasing power to buy publications and products ranging from sewing supplies to model trains.

The consumers in this list are engaged in a variety of diverse hobbies including woodworking, sewing, model building, remote control aircraft, leather tooling, quilting, beading, jewelry making, candle making, photography, scrapbooking, painting, sculpting, doll making, stamping collecting, and rock collecting. They are craftsmen, artists, photographers, collectors, and enthusiasts who set aside time to work on hobbies they are passionate about. They join hobby clubs and create handmade gifts for family and friends. They purchase manuals with step by step instructions, books detailing their hobby’s history, and crafts magazines. They enjoy working on their hobby alone and getting together with other hobby enthusiasts who share the same interests. They attend tradeshows and seminars featuring the latest education, developments, technologies, and creations.

Along with books and magazines, enthusiasts in the Labor of Love Hobby Publication and Product Buyers list purchase related products including paints, acrylics, easels, model trains, train track accessories, yarn, sewing machines, camera equipment, semi-precious gemstones, beads, woodworking benches, tools, cloth, batting, molds, clay, potter’s wheels, scrapbooks, totes, instructional DVDs, and organizational supplies. They buy merchandise through offline and online multichannel sources like book clubs, catalogs, websites, book stores, infomercials, and direct mail.

Labor of Love Hobby Publication and Product Buyer are responsive to marketing offers from retailers, wholesalers, direct mail and email marketers, credit card issuers, consumer publications, craft suppliers, hobby suppliers, event coordinators, and continuing education providers.