SELECTS

The Java Nuts - Coffee Lovers List allows marketers to target men and women who purchase hot or cold coffee beverages from coffee houses as well as coffee-related products online. They drink the brews to jump start their morning or relax with friends and enjoy good conversation. Consumers in this list purchase products ranging from coffee beans to espresso machines.

Buyer Profile: These consumers love all types of coffee drinks including espressos, lattes, mochas, cappuccinos, iced coffees, black coffee and drip coffee. An $18 billion dollar coffee industry, consumers drink light, medium and dark roasts that are caffeinated or non-caffeinated. Over 50% of adults (150 million Americans) over the age of 18 drink coffee on a daily basis. They drink coffee at home, the work place and coffee shops. They get a pot of coffee brewing in the morning or stop at coffee shops on their way to work. Coffee drinkers enjoy the flavor, aroma and taste of fresh brewed and purchase the supplies and equipment needed for a satisfying cup of joe.

Quick Stats:

• Consumers spend $74 billion on coffee annually
• Specialty coffee sales are increasing by almost 20% each year
• Average coffee consumption ranges between 1 – 3 cups a day
• 35% of coffee drinkers prefer black coffee / 65% prefer to add sugar or cream
• 30 million Americans drink specialty coffee beverages daily

Product Purchases: espresso machines, coffee makers, bean grinders, filters, creamers, stir sticks, coffee mugs, travel mugs, French press, airpots, coffee warmers, sugar, flavor syrups, countertop organization, coffee themed decor, kitchenware, and coffee beans.

Who would purchase this list: Retailers, beverage providers, credit card issuers, small appliance manufacturers, household goods suppliers, coffee manufacturers, tea manufacturers, specialty coffee houses, bistros, and much more.