The Island Beach Gear Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of merchandise for themselves and family members to enjoy the seashore. These consumers live by the beach or travel to seaside destinations to enjoy sun, sand and surf.This masterfile puts marketers in touch with consumers who purchase goods to enjoy a day at the beach. They enjoy summers diving the waters off the coast, snorkeling among reefs, swimming in calm bays, sail boating, surfing the waves, playing beach volleyball, parasailing over the shoreline and sunbathing on white sands. Consumers in this masterfile have the disposable income to stay at beach resorts, purchase beach houses, and buy the gear they need to play and explore the ocean. Beach goers also enjoy the activities and amenities along boardwalks. They ride bikes, roller-skate, eat fresh seafood and take in the nightlife when the sun sets. They decorate their homes in ocean themed decor like seashell lamps and framed art.

This list is comprised of individuals who purchase games, beach house decor, beach equipment and accessories, beach furniture and more. They are a diverse group of consumers who are:

• Coastal homeowners and renters
• Vacationers and travelers
• Gift buyers
• Outdoor enthusiasts
• Divers, snorkelers, swimmers, sunbathers

Product Buyer Selections ($15/M):
Games
Beach House Decor
Equipment/Accessories
Furniture
Beach-General

MAILING IS IDEAL FOR: Retailers, credit card issuers, travel coordinators, outdoor adventure providers, realtors, furniture manufacturers, sporting goods providers, apparel providers, skin care providers, food and beverage suppliers, financial institutions, beach umbrellas, swimsuits, hats, sunscreen, cover-ups, board shorts, tanning lotion, bicycles, skateboards, wetsuit, surfboards, mask, fins, ice chests, beach towels, beach blankets, beach chairs, ocean-themed home decor, serveware, dinnerware, Frisbees, beach volleyball, sandals, and more.