The Investing News Publication and Product Buyers list reaches active investors who have made two or more purchases of books, magazines, or products related to their financial wellbeing. They purchase publications that keep them abreast of the countless opportunities in investing their money wisely to retire comfortably or make a major purchase like a home. They have the purchasing power to buy products ranging from mutual funds to annuities. These investors are active in the market, and carry impressive portfolios.

Investing News Publication buyers have the discretionary income to put money away in investments that earn interest, pay dividends, build wealth, and save on taxes. They are financially savvy men and women who want their hard-earned money to grow. They purchase books and magazines with a focus on topics that include capital gains, ROI, tax penalties for early withdrawal, interest rate trends, investing in a business venture or partnership, precious metals and gems, stocks, bonds, mutual funds, trusts, and estate planning. They follow the stock markets, Wall Street, and the national and international financial scene. They purchase investments through stock brokers, online trading companies, insurance agents, and through company sponsored employee benefit plans like ESOPs, life insurance, and 401Ks. They invest for retirement, to take a luxury vacation, make a major purchase, buy a business, or save for their children’s education.

Besides investment books and magazines, these consumers buy related investment merchandise. They buy products that increase in value such as gold, silver, diamonds, coins, rare stamps, gems, and high-end jewelry. They buy high-end products for their homes like fine art, paintings, collectible cars, antiques, and sculptures. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, catalogs, e-commerce sites, infomercials, mobile marketing campaigns, and email or direct mail marketing.

Investing News publication and product buyers are responsive to marketing offers from high-end retailers, real estate developers, insurance companies, banking institutions, investment brokers, mutual fund companies, investment firms, financial publications, continuing education providers, securities brokers, and financial planners.