The Interior Home Decor Classics Collection Buyers list targets consumers who have made 3 or more purchases of decor to furnish a home in goods that complement their taste in home fashion. This audience is responsive to marketing offers for furniture, housewares, and interior/exterior design. They purchase products ranging from wall art to throw pillows to make homes comfortable and stylish.

This list puts marketers in touch with primarily female consumers who purchase decor for entryways, bedrooms, kitchens, living areas, kid’s rooms, home offices and sunrooms. They are homeowners and tenants who want to bring a personal touch to their living spaces. They choose decor in themes such as country, contemporary, rustic, retro, and southwest. They will decorate walls with metal art, update flooring with colorful rugs, and celebrate holidays with seasonal decor. They often enjoy entertaining and will host parties and family gatherings at their homes. To find home decor that fits any budget, they search antique shops, retail stores, online catalogs and discount stores. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Home decor products purchased: Throw pillows, mirrors, wall art, curtains, candlesticks, vases, lamps, figurines, statues, window treatments, seasonal decor, rugs, decorative shelving, prints, metal art, fountains, picture frames

Receptive to offers in: lifestyle magazines, kitchen appliances, dinnerware, outdoor entertainment, storage/closet organization, electronics, mobile devices, children’s furniture, destination travel, garden accessories, home lighting

List Purchasers: publishers, specialty retailers, jewelers, travel organizers, interior designers, landscapers, food and beverage providers, novelty item suppliers, bed and bath providers, collectibles providers, furniture providers, and credit card issuers