History Buffs are the United States' most dedicated genealogists, historians, and patriots. These consumers express a strong, constant desire to increase their knowledge of the people and places of the past that shape their lives today. As well-educated, avid readers, history buffs dedicate their lives to studying all eras of the past, from the Age of Exploration through the Industrial Revolution and the Revolutionary War to the Cold War and the more recent September 11th terrorist attacks.

With a devotion to not only the past but to the present as well, history buffs often enjoy putting together the pieces of their family history to see how their ancestors paved the way for the current generation. They are collectors of all sorts of historical memorabilia including photographs, medals, letters, and uniforms. They often purchase historical videos, books, and magazines, and participate in, or attend, local reenactments of important historical events.

History buffs are the first people to honor those that came before them and frequently attend or hold memorial events honoring their country and the people that fight for it. Many of them are war veterans themselves or have family members that fought in a war. These devoted consumers have a keen interest in learning how the ways of the past have fashioned today's society.

Average age    55
36%       Presence of children
64%       No children present
100%      Credit Card Purchases
44%       Completed high school
34%       Completed college
19%       Completed graduate school
3%         Attended vocational/tech