The Healthcare Dive Payer Dedicated Weekly Email list allows marketers to target hospital administration and healthcare executives who subscribe to Healthcare Dive Payer, a weekly digital B2B publication providing busy professionals with a bird’s eye view of top industry headlines and trends. Subscribers in this list have news stories and articles delivered to their inboxes weekly regarding insurance carriers and other third party payers that reimburse healthcare facilities for patient services rendered. They are in need of products and services ranging from accounting software to office supplies to keep hospitals, private practices and clinics operating in the black.

Subscriber Profile:

• 47% are healthcare providers
• 73% are director level and above
• Job titles include: CEO, CFO, Accountant, Insurance Director

Industry Overview: These healthcare administrators and executives oversee departments that handle billings to health insurance providers, employers and or unions who pay a large portion of patient costs. They oversee staff who provide billing codes, process insurance paperwork, submit paperwork and receive payments from third party payers. They stay abreast of healthcare reform and Medicaid issues and how they will impact the medical and health insurance industries. They strive to keep medical costs down while providing optimum patient care. They seek news briefs, insight on insurance and payer trends, industry data, and solutions to today’s healthcare challenges.

Hot Topics:

• Payer – provider partnerships
• Healthcare reform
• Rising surgery and hospital costs
• Expanded Medicaid programs

These medical professionals purchase products such as: Business journals, business management publications, computers, software, office supplies, healthcare publications, accounting supplies, mobile devices, telecommunication equipment, and internet services

Ideal list users include: Industrypublishers, computer manufacturers, software developers, technology providers, credit card issuers, recruiters, event coordinators, finance institutions, insurance companies, office supply providers, and continuing education providers.